Internet Marketing Explained In 5 Minutes Or Less

Posted on January 2, 2012 by admin

Internet marketing is still a complete mystery to a large

majority of Internet users. For many net users, online

marketing is seen as some foreign area of the web, populated

with silly get-rich-quick schemes and unsavory characters

ready to rip off the innocent and uninformed consumer at

the click of a mouse.

In fact, Internet marketing could not be further removed

from this unfaltering picture. In reality, Internet marketing

is populated mainly with hard working professionals promoting

and selling high quality brand products by many of the world’s

Top 500 companies.

Worldwide there are now over a billion Internet users,

representing one large global consumer base or marketplace.

The total amount of goods sold online has been steadily

increasing each year as the Internet gains in both popularity and

familiarity. Studies have shown people shop online because of

lower prices, a wider selection of products, easier comparison

shopping, and many just prefer not having to travel to stores

to make a purchase.

Handling all this online e-commerce is a whole sector of

companies, hosting providers, web designers, advertising

agencies… and so on. All this online commerce has also

given rise to a relatively new creature — the professional

Internet marketer. Someone who makes a lucrative living

helping facilitate, in one form or another, all this online

activity.

Still Internet marketing has gotten a raw deal.

If you mention to any group of professionals that you’re

an Internet Marketer and that you work full time on the Internet;

you will receive some very skeptical looks and more than one

arched eyebrow of disbelief.

Regardless of this lingering skepticism, Internet marketing

has become a viable alternative for many disgruntled professionals

dissatisfied with their working hours or conditions. It has become

a viable alternative for many people from all walks of life, from

the college student to the bored housewife to the retired doctor…

all are enjoying a part time or full time income from the comfort

of their homes.

And since the Internet is now practically available to everyone,

anywhere in the world — Internet marketing is a level playing field.

Anyone can make a full time or part time income from the web if

they truly desire it.

There are many forms of Internet marketing. There are many online

business models you can follow. There are countless ways to earn

a good honest income from the Internet. Which path you take

will be largely determined by your own work habits, your background

and what marketing style you’re most comfortable with.

Here’s a quick rundown of the most popular forms of Internet

Marketing:

1. The Brick and Mortar Store Online

Most major companies and retail stores have created online

versions of their brick and mortar businesses. Even if

consumers don’t buy online, many use these sites for

gathering product information before buying in the

real world. A factor many savvy businesses are exploiting

in their overall marketing strategies.

2. Online Services

Many service industries have moved online, everything

from travel to banking to dating! Again, the Internet

can be a profitable extension for any service company.

3. Internet Products/Internet Gurus

Internet marketing has a whole history of pioneers who

have forged the methods and techniques of marketing online -

opt-in lists, mini-sites, article marketing, pay-per-click

advertising, joint ventures… a brief history populated with

such names as John Reese, Marlon Sanders, Ralph Wilson,

Yanik Silver, Corey Rudl, Ken Evoy and countless others.

A whole new industry has grown around ‘How-to’ market online,

info products, workshops and web seminars — teaching

people how to market on the Internet. A marketer creating

his own product can prove very productive; as seen

by John Reese’s 2004 launch of Traffic Secrets, which earned

over a million dollars in one day. (Without a penny of paid

advertising!)

4. Online Advertising and Promotion

Pay-Per-Click advertising such as those offered by Google

Adwords and other companies presents another viable marketing

route. Keywords (the exact words typed into a search engine)

fuel a large portion of the web’s activity, keyword marketing

has become a major driving force behind most of the economic

transactions on the web. This is a very lucrative sector for

those Internet marketers who know exactly what they’re doing.

Then there is the whole section of SEO experts and consultants

who command high prices for positioning companies or products

in the top positions on the major search engines. Acquiring

organic Top 10 search results (SERPs) will greatly determine the

profitability of your online product or company.

5. Affiliate Marketing

One of the least understood, yet one of the most profitable

forms of Internet marketing is affiliate marketing. An online

marketer can join any affiliate program and promote its products

or services on the Internet. You market the products, find

customers for the company and receive a cut or commission

for each sale you make from your marketing efforts. These

commissions can run anywhere from 2% to over 50%. One affiliate

click can earn you anywhere from a few cents to several

hundreds of dollars.

Major third party affiliate programs or companies such as

Commission Junction, LinkShare, Amazon, Shareasale…

acts as a brokerage or go-between representing thousands of

Top Brand companies such as Sony, Apple, Dell… to online

affiliate marketers. Marketers can join a program such as

Commission Junction or LinkShare and be able to promote and

market hundred of top quality products or services online. They

can consolidate their affiliate marketing through these

third party programs.

Perhaps the most common business model for the majority

of online marketers is the last example, or a combination

of advertising and affiliate sales. Many work-from-home

professionals have adopted this business model. They have

created site or sites on the topic that interests them and

of which they have or have gained some expert knowledge.

Once these sites become established and gathering a large

amount of targeted web traffic each day, making a nice income

can only be a matter of putting the Google Adsense code on

their pages and placing a few appropriate affiliate

links on their sites.

The more traffic these marketers deliver to their sites,

the more income they earn. The more unique content they create,

the more income they earn. The more web sites they design,

the more income they earn.

What many people outside of the web marketing field fail

to realize, the Internet is a 24/7/365 business. The Internet

is always on and working for you. It is automatically producing

income for you 24 hours of the day, while you’re sleeping, while

you’re enjoying a nice meal with friends, or even while you’re

on vacation.

Internet marketing can provide you with a lifestyle that is totally

liberating — you can live and work anywhere in the world. You can

be your own boss, set your own hours and work from the comfort

of your own home. Plus your whole online Internet business can be

automated so it basically runs itself.

Internet marketing is totally flexible. You can adjust your workload to

suit your own work habits. Internet marketing is scalable, once

you have learned how to make your first dollar, it is only

a simple matter of repeating and scaling up what you did to

earn that dollar. Computers and the Internet makes it just as

easy to handle a thousand sales as it is to handle one sale.

As Internet marketing becomes better known, it will gradually earn

more and more respect. It will become a well recognized profession

that many will aspire to and follow as a life long career. Mainly because

Internet marketing will give you the freedom rarely seen in any other

profession.

It offers you mobility, a high standard of living, and a working

environment that can’t be beat. It gives you the freedom to follow

your own interests and hobbies; all the while turning those interests

into viable revenue streams that supports the lifestyle of your

own choosing. When it is all said and done, earning a living just

doesn’t get any better than this.

…
The author is a former teacher who now works full-time online operating numerous websites, including two sites on Internet marketing. For the latest web marketing tools try: Internet Marketing Tools

For the lastest trade information in your own industry try: Free Industrial Magazine Subscriptions

Copyright © 2006 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

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The 10 Essential Qualities of a Successfull Internet Marketer

Posted on January 2, 2012 by admin

1) A successfull Internet Marketer knows exactly his goals and is focused on attaining them:

Hence, by having clearly defined his objectives, a succesfull Internet Marketer is armed and ready to attain them. This way, he will not get distracted and give in all those hyped salesletters promising a get rich quick scam. It is a known fact that :”If you don’t know where you are going, you will end-up somewhere else!”

Action: Take a moment NOW to honestly question yourself if your goals are crystal clear and attainable.

2) A successfull Internet Marketer is commited to his success:

Yes! People who made it big in their business (whether on or offline) were ready to put in the effort needed. If you believe that you will become a millionaire by putting in an hour a day, you will just keep buying those ” get rich fast gimmicks” and will waste your money.

Action: Ask yourself if you are commited to your online success and if you are willing to do the necessary sacrifices it will need in the beginning.

3) A successfull Internet Marketer believes in his success:

The reality is actually way more powerful than this: “For a successfull Internet Marketer, failiure is not an option!”

Does this mean that everything runs smoothly and perfectly the first time around for those successfull persons? Not at all! Most (if not all) Internet Millionaires encountered multiple set-backs. Their strength comes from the fact that they took these set-backs merely as challenges and got more motivated from them. If you experience doubts at time while pursuing your Web career, allow yourself to be inspired by Thomas Edison who made over a thousand attempts in designing the light bulb. When asked if he ever got discouraged by all those repeated failiures, he simply answered, smiling: ” I did not fail, I just discovered a thousand ways that did not work!” Now, that’s a winning attitude.

It all comes back to having the proper mind set.

Action: Honestly evaluate if you truely believe in yourself and your success. Are you putting-up excuses? Do you often catch yourself downtalking about your own goals?

4) A successfull Internet Marketer honestly cares about his customers:

This one may come as a shocker. It is true though that successfull marketers are in business because they care about making a difference and helping their customers.A person may make a good sum of money while selling a low quality service or product once. On the long run though, the customers can see through this person’s facade and recurring income is not going to be at the “rendez-vous”.

Action: Examine your profond motives in wanting to do Internet Marketing. Are you just “trying” this to get out of a job you do not like? Is helping other people through the products and services you are providing a genuine goal for you?

5) A successfull Internet Marketer is persistent:

It is pure utopia to think that everything will run smoothly and perfectly the first time around. Successfull people are persistent people. Success does not come from never falling, it comes from falling and getting back-up successfully. Furthermore, great achievers have the ability to change failiures into learning and creating opportunities. Most great inventions are the results of a need that created a frustration and then triggerred a solution.

Action: Consider how you react when faced with a negative result. Do you crumble down? Do you react vividly saying: “This time, it’s personal!”

I like the image of Sylvester Stallone in the movie Rocky 1 during his fight with Apollo Creed. The more punches he got, the faster he got back up. Ask yourself if challenges are putting you down or, on the opposite, motivating you beyond your wildest dreams.

6) A successfull Internet Marketer is a good listener:

Upon creating a strong marketing plan, a successfull marketer will consider the needs of his potential customers. He will not assume what their needs are, he will ask the right questions and sincerely listen. A common mistake that new marketers do is provide customers what they think the market needs. One can greatly “bum” in a business in providing a product/service that nobody really wants.

Action: Do an objective research on what your target market wants. Are you on the right track or do you need to change your perspective?

7) A successfull Internet Marketer is hard working and efficient:

I am sorry to be the one bringing you the bad news but building a highly successfull businness that pays well requires hard work, at least in the beginning. The good news is that if you possess the first six qualities of a successfull Internet Marketer, creating your empire will actually be a fun journey! Most very successfull Internet Millionaires keep working although they do not need to just because they enjoy doing so. I know I will…

Action: Ask yourself if you are commited in providing the necessary effort to create a very successfull business. Do you tend to procrastinate and are an artist at creating excuses for not getting the job done? If you honestly feel you sometimes lack the strength to finish what you start, do not despair, there is help.

8) A succesfull Internet Marketer is accountable for his results:

As much as Internet Millionaires are responsible for their great success, as much they take blame and then action for their failiures. When something goes wrong, they do not blame other people or circumstances for the results. Right away, they sit back, analyse and learn from the situation and change whatever needs to be correted.

Action: Honestly analyse how you react when faced with a non-optimal result. Do you blame others? Are you 100% accountable for the results you bring in? If not, how can you manage your business so that your success are the direct results of your actions?

9) A successfull Internet Marketer constantly renews his business:

Let’s face it what was hot yesterday will be common today and outdated tomorrow. A sucessfull Internet Marketer keeps up to date on the current trends and adapts to the ever changing needs of its clients.

Action: Do you know what your market needs and wants? Ask yourself if you are offering a product that is still popular and in demand TODAY?

10) A successfull Internet Marketer knows how to leverage the strength of other successfull Internet Marketers:

One cannot do everything alone. Most, if not all, successfull Internet Marketers have learned to use the power of joining their force with others. Furthermore, a successfull Internet Marketer doesn’t try to re-invent the wheel. While creating a successfull Internet empire, the busy marketer leverages and uses what others have already created to make work easier and more proficient. A sucessfull Internet Marketer knows and uses the power of joint venturing with other great internet marketers.

Action: Are you slaving alone at your computer trying to figure out the system? What can you do to successully leverage what other people have created while doing business on the Web?

Dr Nathalie Fiset is a family doctor, a certified hypnotherapist and an internet marketer. She is the author of many very powerful hypnosis programs for best mental and physical health. Go to her main web site at http://www.drnathaliefiset.com to have access to her many resortfull web sites. Here hypnosis and marketing products have helped numerous people achieving their full potential. To benefit from her powerful tools, go to http://www.joinmeatthetop.com and subscribe to her valuable newsletter at joinmeathetop@aweber.com.

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Anatomy Of An Internet Marketing System

Posted on January 2, 2012 by admin

Please let me tell you about the Internet marketing

systems I use and find helpful. This information may be

of some benefit to you, especially if your goal is to

monetize your site or earn an income from your online

marketing.

My name is Titus Hoskins and I own and operate a very

modest marketing website called http://www.bizwaremagic.com

I have been designing web pages and sites since 1998.

I have an Art/Education background but in the last

couple of years I have been studying online marketing

systems and using them.

Yes, studying them, since I have an art background I like

to examine beneath the surface of things or structures in

order to get a clearer picture. I like to see the whole

picture. The big picture. But the underlying elements behind

these complex systems interests me the most. What’s beneath

the surface excites me, the structure holding everything

in place. How they are designed, the methods and tools

used to make these marketing systems work.

Keep in mind, I still feel a bit funny calling myself an

Internet marketer. Last week my marketing efforts make me

around a thousand dollars; don’t know if that qualifies me

as an Internet marketer or not. Probably not. Most of the

people I associate and have contact with, usually make that

in a day — the real smart ones make that in an hour.

A thousand dollars in one hour?

How is that possible? Well, the marketing experts who

earn the big d’s — usually have complex automated marketing

systems set up and operating on the Internet. These systems

start with their own products but quickly expands and builds

with large opt-in lists or ezines, 1000′s of affiliates,

large JV networks, multi-sites, viral marketing, membership

forums, brandable ebooks, online marketing tools/resources

and the list goes on…

No doubt you may have stumbled across some of these

marketing systems on the Internet… one of the first

I really encountered was Internet Marketing Center run by

the late Corey Rudl who died tragically in a car crash at

the young age of 34. I made my first affiliate check

through Corey’s system and it changed the way I looked

at the Internet forever. And the check was only $5!

What made me earn that $5 was not only my own efforts but

more importantly the whole marketing system behind IMC.

It took an ordinary webmaster and showed him how to market

on the web. It showed me the way. More importantly, it

also taught me Internet marketing is a skill anyone

can learn.

These marketing systems can be good places for the

beginning marketer to learn those skills. There are many

marketing systems quietly working the Internet. Some of

best (in my opinion) are Ken Evoy’s whole Site Sell system,

Marlon Sanders Higher Response Marketing, John Reese’s

Traffic Secrets, Bryan Winter’s PushButton Publishing, Jeff

Mulligan’s CBmalls, Nitro Marketing…

These Internet marketing systems are all different, yet

they all have common elements or features that make them

very effective and very powerful marketing systems. A close

examination of the different components or parts might

give you a better understanding of what makes these

Internet marketing systems work.

Here’s a list of different parts of an effective Internet

Marketing system:

* Founder or Helm: All these marketing systems have a strong

leader or founder at the helm. A very vocal and forceful

communicator or spokesperson is needed as a focal point.

And like any company, its only as good as the person leading

it. Because the Internet is still a very ‘scary’ place for

the average user; a friendly outgoing spokesperson is

needed to break those barriers (real or imaginary) down.

* Unique Product or Products: Most of the effective

marketing systems have their own products to market.

These can be digital info products, web building/hosting

packages, or even self-contained marketing systems. Or all

of the above. Some popular products that come to mind would

include Ken Evoy’s whole Site Sell and SiteBuildIt line,

or Jeff Mulligan’s CBmalls promoting the well known digital

download affiliate site ClickBank.

* Databases or Lists: All these systems collect and keep

large databases or opt-in permission contact lists of

customers and potential customers. The real net value of

any marketing system is in the quantity and more importantly

the quality of its lists. All deliver a weekly or daily ezine

or ezines to these lists. Consider these Databases as the

engines that empowers any Internet marketing system.

* JV Networks: Most have large Joint Venture Networks or

contacts that will kick-start any new product. Momentum and

sales are created with these JV partners. An ideal JV partner

is a well respected online marketer with very responsive and

very large opt-in lists. If Databases are like engines, JV

networks will fill those engines with the fuel they need.

* Affiliates: The best marketing systems use 1000′s of

affiliates to promote and market their products. This is

usually done in-house with their own affiliate program or

onsite software set up. Some use third party affiliate

programs like ClickBank, 1ShoppingCart, Commission Junction,

LinkShare, or Shareasale. Your ignition.

* AutoResponders: One of the most effective marketing tool

these systems use, autoresponders are essential for delivering

the sales. A series of follow-up e-mails will increase those

sales dramatically, studies have shown that it takes 6 or

7 follow-ups before someone purchases your product. Consider

the autoresponder like a fuel injection system.

* Tracking and Marketing Resources: All have extensive

tracking and marketing resources, usually located online

within a membership site. An easy to use and accessible

tracking system for affiliates is needed. So too are

marketing resources such as banners, links, coupons,

graphics, seo tactics, landing pages, lead capture pages,

brandable reports, articles and ebooks. Obviously, your toolkit.

* Viral Marketing: All great Internet marketing systems

use viral marketing techniques. This can be as simple a

brandable reports, articles, software or eBooks. Affiliates

can embed their own IDs and pass these viral products along

to their friends and visitors, these useful viral products

then get passed around all over the web. Creating links,

contacts, buzz and funneling prospects back to your

marketing system. Consider it your Turbo Charger.

* Online Forums: Many of the better Internet Marketing

systems will have an online forum where members can network

and interact. Offering workshops and tutorials. This is a

vital community building tool that must not be overlooked

or underestimated. It will greatly enhance the effectiveness

of any marketing system, building a foundation and launch pad

for any new products. Your gas station.

* Cross Promotion: These marketing systems can become very

complex: promoting programs within programs, cross networking

whole systems within systems, joint ventures within joint

ventures… Marketing seminars, conventions and workshops

are other lucrative features these systems use to market

their products and to network with other marketers. Hybrid fuel.

* Corporate Blogs: Most have company blogs or a network of

members’ blogs. Realizing the importance of these relatively

new mediums for getting the word out. RSS feeds are also used

to syndicate your sales message and content. That would be

your satellite radio.

* Affiliate Incentives: The better marketing systems have

affiliate incentives and contests to motivate the sales force.

From cruises to Ferraries…

* They Pay Their Affiliates On Time: Might seem trivial, except

for the affiliate. The best Internet marketing systems pay

their affiliate regularly and on time. They are trusted and

respected by affiliates and online marketers. This trust have

been built up over many years of good solid business

relationships. The best marketing systems are the ones that

can harvest and develop those relationships with thousands

or even millions of affiliates. Your accelerator.

* Automation: The one key element that makes all of the above

possible. These Internet marketing systems are automated to

the highest degree possible. Without automation these large

marketing networks could not function. Therefore, almost all

the day to day running of a marketing system is automated and

can run smoothly without much work or maintenance. The grease

that makes everything run.

* Internet: These marketing systems have taken full advantage

of the world wide web and used it to their benefit. It permits

global marketing with affiliates in every country around the

world. A large multinational marketing force that is made

possible only with the creation of the Internet. Consider it

the clue that connects the whole system.

The computer and the Internet make these whole automated

marketing systems possible. Closely studied and dissected,

these systems are complex, intricate creatures solidly

embedded into the Internet and the lives of millions around

the globe. Enabling lifestyles that offer mobility, freedom

and enrichment never before seen this side of a PowerBall

win!

When you picture these complex marketing systems, don’t think

of computers, databases, autoresponders, wires…

Rather, picture a sun drenched tropical beach with a light

breeze and a clear blue sky. Picture a person sitting to one

side, checking daily sales stats on a cool sleek shinny laptop…

don’t forget to zoom in real close and you will notice a slight

smug smile. But don’t stop there, if you stare really hard and

think about what you have just read, you will have a clear view

of an Internet marketing system.

…..
The author runs a modest Internet Marketing web site where you will find helpful online guides on RSS/Blogging, SEO, Affiliate Programs, List Building, Laptops, Internet Fax and quite a few Internet Marketing Tools. Including the very popular Free Desktop Calendar & Planner Copyright © 2006 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

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